Enhance Your Postal Packaging with Custom Printed Tapes
Published 04 March 2026 by Nathan Calvert
• Updated on 04 March 2026
• 9 min read
Overview
Custom printed water activated tapes enhance packaging by providing a secure seal and a unique branding opportunity. Made from sustainable materials, these tapes offer superior adhesion and can be personalised with logos and messages, elevating the unboxing experience for customers. Options include various widths and reinforced versions for heavier items, making them suitable for diverse shipping needs.
90GSM Premium Printed Water Activated Tape 72mm x 200m
High visibility packaging
Excellent visibility, eco-friendly, made from recyclable materials
Wider tape may not fit smaller packages
90GSM Premium Printed Water Activated Tape 48mm x 200m
Discreet branding for smaller boxes
Same high-quality features as the 72mm, reliable stick
Less visible branding compared to wider options
Custom Printed Reinforced Water Activated Tape 72mm x 100m
Heavy items shipping
Extra strength with glass fibre strands, customisable branding
Higher cost due to reinforced materials
Custom Printed Reinforced Water Activated Tape 48mm x 100m
Compact heavy-duty packaging
Exceptional strength in a smaller size, versatile applications
May not provide as strong a seal for very large packages
Frequently Asked Questions
1. What are water activated tapes?
Water activated tapes, also known as gummed paper tape, are made from sustainable materials and require water to activate the adhesive, creating a strong bond with cardboard surfaces.
2. Why should I choose custom printed tapes for my packaging?
Custom printed tapes enhance your branding, allowing you to express your brand identity through printed logos and messages, turning every package into a marketing opportunity.
3. What are the benefits of using premium printed water activated tapes?
Premium printed water activated tapes offer superior adhesion, eco-friendliness, and the ability to make an impressive statement on your packaging with options for customisation.
4. Can these tapes handle heavy shipments?
Yes, reinforced water activated tapes are designed to secure heavier packages, making them ideal for shipping items weighing up to and over 30kg.
5. What factors should I consider when buying custom printed water activated tapes?
Consider width, material, weight capacity, print quality, and minimum order quantity to ensure you make the most effective choice for your packaging needs.
When it comes to sending out packages, the packaging you use speaks volumes about your brand. It's not just about securing your items; it's about creating an unboxing experience that leaves a lasting impression on your customers. Custom printed tapes are an effective way to elevate your branding while ensuring that your packages are securely sealed. In this article, we will explore some excellent options for premium printed water activated tapes that can transform your postal packaging approach, no matter the size or weight of your shipments.
Why Choose Water Activated Tapes?
Water activated tapes, also known as gummed paper tape, are made from sustainable materials and offer superior adhesion compared to conventional plastic tapes. These tapes require water to activate the adhesive, creating a strong bond with cardboard surfaces. This makes them an ideal choice for those looking for a secure seal on cardboard boxes, especially for postal packaging for books or even heavier items like vinyl records.
Beyond functionality, custom printed tapes allow businesses to express their brand identity. With options to print logos and brand messages, every package you send becomes a marketing opportunity. Whether you're shipping small parcels or larger boxes, let's take a closer look at some products that can help you achieve this.
Product Highlights
90GSM Premium Printed Water Activated Tape 72mm x 200m
This tape is designed for those who want to make a statement with their packaging. At 72mm wide and made from premium 90GSM paper, this tape offers excellent visibility on every shipment. You can select from white or kraft brown paper options, printed with up to three colours, enhancing your packaging design. It is eco-friendly, made from recyclable materials, making it a responsible choice for businesses concerned about their environmental impact.
90GSM Premium Printed Water Activated Tape 48mm x 200m
If you require a narrower tape, the 48mm version maintains the same high-quality features of its wider counterpart. This tape is perfect for smaller boxes or when you need a more discreet branding option. The water-activated glue ensures a long-lasting stick, making it a reliable choice for all your postal packaging needs.
Custom Printed Reinforced Water Activated Tape 72mm x 100m
For those who need extra strength, this reinforced tape is a perfect choice. Designed to secure heavier packages weighing up to and over 30kg, the glass fibre strands provide additional durability. It’s ideal for businesses that frequently ship heavy items or require extra security for valuable products. This tape can also be customised with your branding, adding a professional touch to your heavy-duty packaging.
Custom Printed Reinforced Water Activated Tape 48mm x 100m
Similar to its 72mm counterpart, the 48mm variant of the reinforced tape also offers exceptional strength but in a more compact size. This option is ideal for those who want to ensure their branding is visible while still maintaining a strong seal on smaller boxes. The versatility of this tape makes it suitable for various applications, from packaging for vinyl records to secure shipping boxes for books.
Buyer’s Guide to Custom Printed Water Activated Tapes
Choosing the right custom printed water activated tape involves a few key considerations:
Width: Depending on the size of your packages, choose a width that provides effective sealing while allowing your branding to be visible.
Material: Look for eco-friendly options. These tapes are often made from recyclable paper, which is a significant advantage if your brand values sustainability.
Weight Capacity: If you frequently ship heavy items, opt for reinforced options to ensure your packages remain secure.
Print Quality: Ensure that the tape can be printed with up to three colours to achieve the best representation of your brand.
Minimum Order Quantity: Be aware of the minimum order requirements and consider your shipping volume to make the most cost-effective choice.
Conclusion
Custom printed water activated tapes are an invaluable asset for any business looking to enhance their postal packaging. Not only do these tapes provide a strong, reliable seal, but they also offer a unique opportunity for branding and marketing. From the 90GSM Premium Printed Water Activated Tape 72mm to the reinforced options, each choice provides distinct benefits tailored to various shipping needs.
As you consider your packaging options, remember that the right tape can enhance your customers' unboxing experiences while reflecting the quality and professionalism of your brand. Explore these options and invest in your packaging strategy to stand out in today’s competitive market.
Glossary
Term
Meaning
Custom Printed Tape
Tape printed with logos or messages for branding.
Water Activated Tape
Adhesive tape that requires water to activate its stickiness.
Gummed Paper Tape
Another name for water activated tape, made from paper.
90GSM
Indicates the weight and thickness of the tape material.
Reinforced Tape
Tape with added strength, often featuring glass fibre strands.
Eco-Friendly
Products made from sustainable and recyclable materials.
Brand Identity
The visual and emotional representation of a brand.
Minimum Order Quantity
The smallest amount of product that can be ordered.
Unboxing Experience
The experience a customer has when opening a package.
With over 15 years in the packaging industry, Nathan brings hands-on experience across design, production, and digital transformation. His content helps readers understand how packaging decisions impact operations, efficiency, and long-term growth.