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Case Study: Custom Tape for Simba Jones

Published 18 September 2025 by Nathan Calvert • Updated on 06 November 2025 • 1 min read

Case Study: Custom Tape for Simba Jones

Simba Jones is a British brand founded in 2010 and based in Malvern, Worcestershire. Their range centres on handcrafted, beaded leather goods for dogs and owners, including standard collars, whippet and hound collars, browbands, belts, and a selection of accessories and workshop seconds.

The brief

Simba Jones asked The Packaging Club for custom printed paper tape that would carry their distinctive dog breed illustrations onto their parcels. The artwork features beautifully rendered breeds in varied poses, with fine line work set on white paper to keep the look crisp and brand-true.

packaging featuring custom branded paper tape with delicate illustrations

The solution

We prepared the artwork for high-fidelity paper tape print, controlling line weights, screening and contrast so the detail stayed sharp on uncoated paper. The result gives Simba Jones a delivery experience for their customers that aligns with their values and makes every order look polished and professional.

Simba Jones illustrations over custom printed recyclable tape

The result

The finished tape delivers an expert level of print detail. Fine lines, coat textures and small features hold cleanly across the repeat, and the illustrations read beautifully at arm’s length and up close. Parcels now ship with a cohesive brand feel that customers recognise the moment they see it.

“The illustrations look superb on the paper tape. The line work is pin-sharp, and it lifts the presentation of every parcel we send.”

close up detail of illustrations - printed in single colour over printed paper tape

Want tape like this?

Our custom printed tape range includes paper, polypropylene, water activated and premium vinyl options to suit different applications and budgets. We keep MOQs low to make branded tape accessible for growing businesses, and right now we’re waiving the setup charge for new customers spending over £250 who are looking to switch tape supplier. Get in touch with our team to discuss artwork checks, proofs, and lead times.

References

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Nathan Calvert, Head of Digital, Director

Nathan Calvert | Head of Digital at The Packaging Club

With over 15 years in the packaging industry, Nathan brings hands-on experience across design, production, and digital transformation. His content helps readers understand how packaging decisions impact operations, efficiency, and long-term growth.

Last updated: 06 November 2025

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