Limited Promo - Use code TPC20 for 20% off your first order of stock packaging*

Case Study: Crust King - Tough Packaging for a Tough Product

Published 12 May 2025 by Nathan Calvert • Updated on 06 August 2025 • 1 min read

Crust King pizza baking tray, packed in a BW5 book wrap

Who They Are

Crust King is on a mission to help people make restaurant-quality pizza at home—without the need for specialist equipment. Their flagship product, the Crust King Baking Steel, transforms a standard oven into a high-performance pizza oven, delivering that perfect crust: crispy on the outside, fluffy on the inside.

The business was founded by Luke, who set out to create the ultimate gluten-free pizza for his wife. Along the way, he discovered that great dough isn’t enough—you also need the right cooking surface. The result was the Crust King Baking Steel: a versatile, heavy-duty slab with a world-first non-stick coating that’s free from PTFE, PFOA and PFAS. It’s built for pizza, but works just as well for bread, scones, and cookies too.

The Challenge

Luke needed a packaging solution that could reliably protect each baking steel in transit—without adding excess weight or bulk. With the product’s substantial weight and need for a seamless customer experience, packaging had to be robust, secure, and easy to handle.

Our Solution

We supplied Crust King with our heavy-duty Book Wraps that matched their product’s dimensions and strength requirements. Designed to resist shifting during transit while keeping the product tightly in place, the book wraps offered a simple, cost-effective solution that took the stress out of shipping. 

Luke's Feedback

We're really happy with our Bookwrap Mailers—of all those that we tested, The Packaging Club’s were by far the best quality and met all of our needs. Both durable, to ensure the product arrives safely, and also very cost-effective. We’ve been well supported by their team and would be happy to recommend their products for any growing business.

Check out the gallery of our Book Wrap Mailers in action below!


Nathan Calvert, Head of Digital, Director

Nathan Calvert | Head of Digital at The Packaging Club

With over 15 years in the packaging industry, Nathan brings hands-on experience across design, production, and digital transformation. His content helps readers understand how packaging decisions impact operations, efficiency, and long-term growth.

Last updated: 06 August 2025

Discover more...

  • Custom Printed Book Wraps for PokeProtection

    Case Study: PokéProtection – Custom Book Wraps for Pokémon Card Binders

  • The-Circular-Economy-a-New-Era-for-Ecommerce-and-the-Packaging-Industry The Packaging Club

    The Circular Economy: a New Era for Ecommerce and the Packaging Industry

  • Turning-over-a-new-leaf-the-best-packaging-for-shipping-books The Packaging Club

    Turning over a new leaf: the best packaging for shipping books

Footer image

© 2025 The Packaging Club, Powered by Shopify

    • American Express
    • Apple Pay
    • Diners Club
    • Discover
    • Google Pay
    • Maestro
    • Mastercard
    • PayPal
    • Shop Pay
    • Union Pay
    • Visa

    Login

    Forgot your password?

    Don't have an account yet?
    Create account