Quick Guide: Printing Press Pass for E-commerce Packaging

January 30 2024, by Nathan Calvert
2 min reading time

First time attending a press pass? Attending a press pass as someone inexperienced in printing processes can be a daunting task. This quick guide will help explain and simplify the process, from the context of flexographic printing for bespoke e-commerce packaging — though the tips apply across all kinds of press passes, regardless of industry.

A press pass is your opportunity to ensure the final product aligns with the approved design proofs. This guide will help you navigate the process effectively, from preparation through to execution.

Essential read: Click here for our guide on the basics of Flexographic, Lithographic or Digital printing technology.

Understanding the Press Pass in Flexography

Flexographic printing, a method ideal for corrugated bespoke e-commerce packaging, involves using stereos (also known as flexo printing plates) for colour application. When overseeing a press pass, it’s crucial to focus on aspects like stereo adjustments, colour accuracy, and the overall print quality.

Checklist for a Successful Press Pass

As a non-printer operator, follow this checklist to maximise the effectiveness of your press pass:

Preparation:
- Familiarise yourself with the basics of flexographic printing.
- Bring design proofs, Pantone guides, previous packaging samples, and any relevant paperwork.
- Understand corrugated cardboard grades and their impact on print colour and strength.
On-Site Press Pass Checks:
- Check colour accuracy, especially Pantone matching for brand colours.
- Discuss stereo adjustments with the operator for consistent ink coverage.
- Inspect for defects: misalignments, blemishes, ink inconsistencies, or smudging.
Post-Press Pass Actions:
- Ensure all adjustments reflect the approved proofs.
- Raise any issues with the print team before finalising.
- Take photos of approved sheets and document notes to share with your team.

Man checking colour accuracy on flexographic printing output

Tips for Those Inexperienced in Print

Learn the Basics: Knowing flexo fundamentals helps you communicate and make confident decisions.
Focus on Details: Colour accuracy, registration, and overall print quality are critical.
Ask Questions: Press operators are experts — don’t hesitate to ask for explanations.

Conclusion

A press pass in flexographic printing is a crucial step in ensuring the quality of bespoke e-commerce packaging.

By preparing properly and focusing on key aspects of the printing process, you can ensure the final product meets your standards and reflects the quality of your brand.

At The Packaging Club, we understand that every press pass is a journey toward perfecting your packaging. Our bespoke services are designed not just to meet, but exceed your expectations — with a focus on accuracy, quality, and representation of your brand identity.

Why Choose The Packaging Club for Your Bespoke Packaging Needs?

Expert Guidance: We guide you through the press pass with support and clarity every step of the way.
Quality Assurance: From colour matching to material performance, we ensure your design shines.
Collaborative Approach: We work closely with you to understand your brand goals and adapt accordingly.

Ready to transform your e-commerce packaging into an impactful brand statement? Visit The Packaging Club's Bespoke Packaging Services and partner with us to make your next press pass a resounding success.