Good Mess - Custom Paper Tape for an Ethical Food Brand on a Mission
, by Nathan Calvert, 3 min reading time
Eat Good Mess is a family-owned bakery promoting health through diet changes and offering custom-printed, eco-friendly tape to elevate their unboxing experience.
Good Mess is a newly-launched range of baking mixes founded with a mission to offer healthy and delicious baked goods using only clean ingredients.
Andrea, the founder, started the business as a way to support her own journey to better health after getting ill with an auto-immune disease. After struggling to find delicious treats without any nasty ingredients on the market, her mum started experimenting with healthier dessert recipes at home. The recipes were so good, that the mum-daughter duo partnered up to start a range of baking mixes.
All the Good Mess products are grain-free, refined sugar-free, and paleo, and bring a fun, vibrant brand to life, showing that healthy eating doesn’t have to be dull, restrictive or lacking in flavour.
The founders partnered up with Beach Studio, a design and branding studio based in London, to create a playful brand identity for Good Mess, which they wanted to be reflected all the way to their shipping packaging. They wanted a way to carry over their vibrant, feel-good messaging to every part of the customer experience—including the moment their boxes arrived on doorsteps!
The Challenge
Andrea approached us with a need for custom-printed paper tape to bring the packaging in line with the Good Mess brand image. She wanted to ensure that their eco-friendly values were upheld by using recyclable materials to elevate the unboxing experience for their customers.
Our Solution
We worked with Good Mess to deliver the bespoke custom-printed paper tape that matched their brand's eco-conscious identity and that was also recyclable with their transit packaging. The tape transformed their packaging from ordinary to eye-catching!
Andrea's Feedback
"We're really happy with our custom tape, it is of great quality, and I love that it's recyclable. We had a delivery delay due to a problem with the courier, but The Packaging Club refunded us our fast-track fee, no questions asked. Very happy with their customer service." — Andrea, Founder of Good Mess
Check out the gallery of their custom tape and vibrant product packaging below!
Elevate Your Unboxing Experience with Custom Tape
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