Good old-fashioned books remain a must-have commodity for many despite the cost-of-living crisis and the current dominance of screens. Whilst it’s a fact that revenues from the sale of digital formats are rising, it might be surprising news for some that consumers still favour print. Physical books continue to be mailed out in their millions.
Consequently, whether you’re an independent bookseller, an online retailer, or a self-published author, packaging and shipping costs add up quickly. Yes, default traditional packaging options (oversized boxes, bubble mailers, multiple layers of protective material) are tried and trusted. The problem is, they’re also inefficient and expensive.
Step forward The Packaging Club’s custom book wraps: a smart alternative that can help booksellers small and large slash costs without sacrificing protection or presentation. This is a product where clever packaging design translates directly into efficiency and cost reduction.
A well-designed, fitted wrap is the only material you need to protect a book. No messing around with extra fillers or bulky cardboard, just reliable, efficient, minimal packaging. Bubble wrap, packing peanuts and large cartons are a cost and a hassle that can be relegated to the past.
Keep in mind that whether you’re sending a single book, multiple books or specific volumes, book wraps are effortlessly flexible and accommodating. Their adjustable depth allows one wrap to serve multiple book formats: a ‘one-size fits lots’ approach, if you will. However, they do come in a variety of sizes so you can pick the one best for your business.
If necessary, book wraps can also be wholly customised to suit more bespoke needs. Don’t see a size you need? Get in touch.
Not sure how to assemble the wraps once you’ve got them? Printed, clear, step-by-step instructions mean you’ll know exactly what to do and instances of misuse and damage will be kept to a minimum. Check out our latest case study of our customer PokéProtection, who used custom print to educate customers on how to use and reorder their products online.
In any case, custom book wraps have been designed with the user in mind and are highly intuitive. The book wrap is so cleverly made that it practically packages the books itself.
Packaging design must take assembly into consideration and because custom wraps have been designed for easy assembly - especially if you choose the self-sealing adhesive strip option - order dispatch will flow smoothly, particularly during peak sales periods. Your team will be able to pack faster and pack happier. Smoother easy fulfilment = reduced labour costs.
It’s not just the packing process that’s easier. The unpacking process is as well. Easy-open features mean a cleaner, faster less frustrating experience for customers. It’s a fact that if customers are on the end of a streamlined delivery process - and that includes opening the package itself – they are far more likely to order from you again in the future.
So, less bulky packaging and books being shipped far more quickly sounds like (no pun intended) an attractive package. But won’t books risk getting damaged in transit if there’s no additional filler or padding?
No. Wraps are specifically tailored to fit tightly and provide edge and corner protection, so they reduce the likelihood of bent covers or creased corners. In short, the wrap buffers the book, holding it securely in place. It will arrive in perfect condition because of the impact resistant fluting, reinforced edges and secure peel-and-seal closures.
Say goodbye to disgruntled customers, refunds and replacement stock. Say hello to graceful, engineered design, which is more, does more and costs less.
We’ve said it before, but we’ll say it again, standard shipping boxes are rarely the right size for books. Extra bulk (and the ensuing space wasted by that bulk) not only means the need for filler materials but leads to higher dimensional weight charges.
The fact that custom book wraps have been crafted to fit books snugly and be lightweight means wasted space is eliminated lowering postage and carrier fees. The saving on each package adds up fast. Save weight, save space, save money.
For ongoing fulfilment needs, order in bulk and maximise your savings further. You’ll have lower-per unit costs, better inventory stability and a predictable supply chain.
Not sure how much to order or when? The Packaging Club is unique in that it truly understands the complexities involved in order fulfilment. Talk to us so we can gain an in-depth understanding of the unique challenges your business faces. We can analyse your consumption patterns, volumes, seasonal demand variations and design and material specifications across the board ensuring that you place the right order in the right amount at the right time.
A custom book wrap’s every detail is intentional and well thought out. Nothing has been left to chance. They’re a true example of a product where minimal design gives maximum benefit. Extraneous packaging materials, inflated labour costs, expensive shipping fees and damage in transit are no longer packaging niggles that you’ll have to deal with.
Hopefully, this article has solved the mystery as to why book wraps are the answer for your business. Their design will give customers a happy ending before they’ve even turned to the first page of their book, but if you still need convincing and would like to talk to us more about what our company can do for your business, give us a call today.
