Some packaging projects just make you smile as soon as they land on the bench. This bespoke promotional mail out for Oily was one of them.
Bold branding, playful copy, a brilliant little olive character, and a pack structure built around a proper product reveal. It had everything we love about custom e-commerce packaging: protection, personality, print, and a reason for the recipient to keep looking.
Oily asked us to help turn their promotional mail out into something that felt as considered as the product inside. The goal was not just to ship olive oil safely. It was to create a branded opening moment that introduced the story, the product, and the tone of the brand in one neat package.
Oily has a cracking brand identity. It feels fun, confident and a little cheeky, without losing the quality cues you expect from a premium olive oil product. That gave us plenty to work with when building the packaging concept.
We helped with the bespoke design, sizing, structure and print artwork, making sure the pack worked as a mailer, a product holder and a brand storytelling piece.
The finished pack was digitally printed throughout, both inside and out. Digital print is ideal for this type of promotional packaging as it allows strong colour, detailed artwork and short to medium production runs without the cost or setup time often linked with traditional print plates.
This was not a standard box with a bit of branding added. The structure had to be sized around the contents, then engineered to present them properly once opened.
The promotional mail out was designed to hold:
The inserts were key. Inserts are the shaped internal components that stop products moving inside a pack. For bottled goods, that matters. Glass and liquid products need good retention, clean spacing and enough buffer protection to reduce the risk of damage in transit.
In this case, the inserts also created a tidy presentation layer. Once opened, the bottles and tote sit neatly in position, giving the recipient a clear first look at the full Oily range.
One of the standout parts of this project was the print coverage. The pack uses print on the outside and inside, so every surface has a job to do.
The front of the pack carries bold, punchy messaging. Inside, the print shifts into a richer brand reveal, with the Oily logo, QR code, character artwork and repeat pattern working together across the lid and product wraps.
The result feels more like opening a launch kit than opening a shipping box. That is exactly where bespoke promotional packaging can do some serious work. It gives brands space to explain who they are, why the product matters, and what makes it different.
We loved the back of the pack.
The printed history panel tells the story behind the brand, starting with family, olive groves and tradition. It gives the recipient a reason to pause before opening the box. That might sound small, but it is a big part of strong packaging design.
Good promotional packaging is not only about product protection. It controls the order in which someone experiences the brand. The outside can build interest. The inside can reveal the product. The inserts can frame it. The copy can make it feel human.
Oily used that space brilliantly.
The Oily character is a lovely bit of brand work. It adds warmth, humour and instant recognition across the pack, product labels and tote bag.
For a promotional mail out, that kind of character-led branding can be powerful. It makes the pack feel less like a sample shipment and more like something made for the person receiving it.
The character also works well across different touchpoints. It appears on the inner packaging, the tote, and the wider printed design, helping the whole mail out feel joined up from the first look to the final product reveal.
The structure was designed around the exact product set, rather than forcing the products into a standard off-the-shelf box.
That matters for three reasons:
Void fill means loose protective material used to fill empty space inside a box. It has its place, but for premium mail outs and influencer kits, a shaped insert often gives a cleaner and more controlled result.
This project shows why bespoke packaging works so well for brand launches, PR mailers, influencer drops and customer gifting.
Standard packaging can protect a product. Bespoke packaging can protect it, present it and tell the brand story at the same time.
For Oily, the pack needed to do all of that. The bottles had to arrive safely. The tote had to be included without looking like an afterthought. The print had to carry the brand’s tone of voice. The final pack had to feel cool, memorable and worth sharing.
That is where custom sizing, print-ready artwork and structural design come together.
This was a fun one to work on!
The Oily team had a strong brand already, which made the packaging process feel collaborative from the start. Our job was to help turn that personality into a physical pack that could travel through the postal network and still feel special when opened.
The finished mail out has the right mix of practical structure and brand theatre. It protects the bottles, presents the products neatly, and gives the recipient a proper introduction to Oily’s story.
For a product like olive oil, where flavour, origin and brand feeling all matter, that opening experience can make a real difference.
If you are planning a product launch, sample kit, influencer mail out or customer gift pack, we can help you create packaging that fits your products properly and makes your brand feel sharper from the first touch.
From custom sizing and inserts to digital print and artwork support, our team can help turn your idea into a finished pack ready for production.
View our bespoke packaging services or get in touch to talk through your next promotional packaging project.
