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Unboxing Experience

The unboxing experience is the process of opening and unpacking a package and it's the first physical interaction that customers have with products they purchased online. The unboxing experience is often overlooked, but very important because it sets the tone for the entire customer experience. It is the moment when your customer decides if the product and the service meet their expectation.

Unboxing Experiences are a critical component of the ecommerce customer journey. Ecommerce businesses should invest time and resources to ensure that their packaging and presentation meet their customers' expectations and create a positive impression. By doing so, they can improve customer satisfaction, loyalty, and ultimately, their bottom line.

February 9, 2024
What is Peel and Seal E-commerce Packaging?

Understanding the terminology used in e-commerce packaging can be a daunting task, especially with the constant evolution and innovation in the field. However, getting to grips with these terms can significantly enhance your ability to make informed decisions about your packaging needs. So, let's embark on this journey of understanding Peel and Seal packaging.

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January 5, 2024
How to Improve Customer Experience (CX) with E-commerce Packaging

Explore the fascinating relationship between e-commerce packaging and customer experience (CX) in our latest article.

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December 13, 2023
How to Boost Social Media Engagement and U.G.C with E-commerce Packaging

Learn how to enhance your social media engagement and user-generated content (U.G.C) by leveraging ecommerce unboxing experiences.

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December 1, 2023
Packaging can be theatre, it can create a story.

Discover the art of creating a theatrical story through ecommerce packaging.

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October 11, 2023
E-commerce Packaging: a Powerful Tool for Marketing

Discover how to leverage e-commerce packaging as a powerful marketing tool.

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September 26, 2023
Improving Flexographic Print Quality on Corrugated Cardboard

Flexographic printing has become a popular choice for printing on corrugated cardboard packaging due to its eco-friendly nature and cost-effectiveness. However, achieving photographic print quality can be a challenge. In this blog post, we will explore […]

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September 18, 2023
The Benefits of Custom Paper Tape

Discover the endless advantages of using custom paper tape for your packaging needs.

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July 27, 2023
Honeycomb Paper Wrap - Great Unboxing that won't Cost the Earth

Honeycomb paper wrap is an innovative protective packaging material that is a lightweight, yet incredibly durable alternative to traditional packaging materials such as bubble wrap or packing peanuts. One of the key advantages of this type […]

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July 26, 2023
How Quality Cardboard Boxes & Bespoke Packaging will Elevate Your Brand Image

Standing out from the competition goes hand in hand with a successful business. Your brand image plays a pivotal role in capturing your customers' hearts and minds.  While marketing and product quality are of course important, […]

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July 10, 2023
10 Reasons why you need Custom Printed Packing Tape

In the fast-paced world of e-commerce, you want to stand out from the competition. Customising your packages with a unique tape design is a convient and easy way to capture consumer attention and loyalty. Below we […]

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March 14, 2023
7 Reasons why Printed Cardboard Boxes are Great for Business

Cardboard boxes needn't be boring, they present an opportunity for your business to stand out from the competition. The benefits of custom printing cardboard boxes include increased brand awareness, a professional look thanks to the ability […]

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February 7, 2023
4 Ways Great Unboxing is key to Ecommerce Success (and 5 ways to go about it)

What is the unboxing experience? Simply put, the unboxing experience is a term now widely used to describe the process of unpacking a product by a consumer. Gaining popularity ever since its inception in 2006, ‘unboxing’ […]

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June 25, 2022
Ecommerce Packaging & Cardboard Mailer Boxes, know the difference.

What's the difference between an ecom box and a cardboard box, and why is it so important for online business success? At first glance, all cardboard boxes might look the same. Apart from obvious differences – […]

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June 7, 2022
Beauty in a Box: the growth of the online cosmetic industry

You could be forgiven when wandering through the shopping centres of the UK’s towns and cities for thinking that the beauty industry is still mainly to be found thriving in the brightly lit, sweetly smelling ground […]

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June 1, 2022
3 Steps to Perfect Packaging for Subscription Business

Your guide to choosing the right packaging for your subscription box business. A quirky, rapidly growing trend a few years back, subscription boxes today are a well established, tried and tested means of getting products successfully […]

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The Packaging Club

If you're a forward-thinking e-commerce business looking to reduce packaging spend, whilst ticking all of the sustainability boxes, come talk to us about joining The Packaging Club today.
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