The unboxing experience is the process of opening and unpacking a package and it's the first physical interaction that customers have with products they purchased online. The unboxing experience is often overlooked, but very important because it sets the tone for the entire customer experience. It is the moment when your customer decides if the product and the service meet their expectation.
Unboxing Experiences are a critical component of the ecommerce customer journey. Ecommerce businesses should invest time and resources to ensure that their packaging and presentation meet their customers' expectations and create a positive impression. By doing so, they can improve customer satisfaction, loyalty, and ultimately, their bottom line.