Five ways book wraps will make your business money
, by Jo Hilton, 5 min reading time
In our five ways series we cut to the chase and look at the reasons why using just one of our products can save your business money. We've looked at vinyl tape. We've focused on FlyPak. Now, we're throwing the spotlight on book wrap mailers.
Why are book wrap mailers popular?
Despite the rise of the kindle, many still prefer getting their hands on a physical book. Though, for true book lovers, spending a few hours in a book shop is one of life's great pleasures, many also shop online. Waterstones, World of Books, Wordery, The Works and Awesome Books are just some the names profiting from the e-commerce boom and changing consumer habits. In recent years, independent bookshops have lost out to large chains, but they're fighting back. Each purchase made online via Bookshop UK, for example, financially supports independents.
And this is where book wrap mailers come in. Book wraps are a nifty type of wrap around corrugated packaging specifically designed to get books packaged as swiftly as possible. They keep their contents in pristine condition during the delivery process. If you're a business shipping a lot of books, then it's a mistake not to use them.
1. Save time
Book mailers save time. They assemble in less than three seconds, speeding up order fulfilment considerably. All you have to do is place the wrap flat side down with its retention flaps up. Next, wrap the body of the book wrap around the book (or product) making sure it's snug and finally, peel and seal.
It's not just the packaging that's fast. Book mailers enable speedy delivery because they're letterbox friendly and a wide perforation strip means easy unboxing for the customer.
2. Save on SKUs
Book mailers come in a variety of sizes, but because of their wrap around design, variable height and expandable retention flaps, they're an excellent consolidation option. Whether they're holding one book, or several, it doesn't matter. Made from high quality, corrugated cardboard, the mailer's sturdy construction will cushion all contents from impact during delivery (the leading cause of damage).
3. Save on void fill
Retention flaps negate the need for void fill. They create such a snug fit that no book is going to require padding or excessive packaging materials to get to its destination unscathed. Void fill can be time consuming to use, bulky to store and expensive to buy. With book mailers, you just don't need it.
4. Save books
There is nothing more frustrating than receiving a brand new book only to find that it's bent or ripped with a corner bashed in from impact. Book mailers eradicate this issue. They safeguard books during the shipping or distribution process and maintain the reputation of the bookseller who also doesn't have to go to the expense of replacing a damaged item.
Nowadays, buying second hand books online is big business. Though they might not be brand new, customers often select their purchases based on condition. To preserve the integrity of the seller, it's vital that the book arrives in the state it was promised.
5. Save the planet
Book mailers are a sustainable packaging option. Made from recyclable and biodegradable Kraft cardboard, production is straightforward to reduce carbon footprint as far as possible. Flat until filled, compared with boxes, they take up far less space in a warehouse helping to keep overheads at a minimum.
If your customers know that you care about green issues and that you're taking steps to be as environmentally friendly as possible, they are more likely to purchase from you.
Conclusion
Once you've considered the advantages of using book mailers, it seems pointless to consider alternatives. Fast to pack, brilliant at providing protection, easy to store, cost-efficient to buy and made from sustainable materials, they should be the number one choice for shrewd boo k sellers looking to offset postage and insurance expenses by keeping other costs down.
Book mailers are affordable. Use them and you'll enjoy a significant reduction in the amount of time spent packaging your books and benefit from fewer returns. Customers will appreciate appropriate, proportionate packaging. Money isn't only made when you sell something. It's made when you invest.
So, give The Packaging Club a call today and invest in book mailers.
