The Benefits of Custom Paper Tape
- , by Jo Hilton
- 10 min reading time
Paper tape is becoming increasingly popular generally and in the packaging industry, specifically. With its environmentally friendly properties and ability to be customised, this non-plastic alternative offers several benefits for e-commerce businesses (whatever their size) and for customers (regardless of demographic).
In this article, we'll explore why paper tape is such a good choice. We'll start with its environmental credentials and then move on to whether it's equal to the task of the more traditional vinyl tapes when it comes to packaging. Then, we'll discuss how to go about using it to customise packaging to its best advantage. Finally, we'll talk about the benefits it can bring to any e-commerce business, whether that business is a small start-up or a large corporation.
Why is paper tape environmentally friendly?
Biodegradable
One of the main reasons why paper tape is considered environmentally friendly is because it's biodegradable. Anything that breaks down naturally, means — as we're all aware — a healthier planet. This is, of course, in direct contrast to plastic tape, which can take years to decompose. When paper tape is discarded however, it undergoes a natural decomposition process and becomes part of the nutrient cycle. Not only does this reduce waste accumulation but it also contributes towards humankind's effort to maintain the delicate balance of ecosystems.
Recyclable
Paper tape is recyclable, which means it fits right into a circular economy. After it's fulfilled its initial use, it can be collected and processed into new paper products, reducing the need for virgin materials and helping to conserve energy, water and other resources that would otherwise be required to produce wholly new products.
Opting for paper tape is a sign to your customers that you are making a conscious choice to reduce your carbon footprint and promote sustainability. Initial studies suggest that customers prefer businesses that do their best to be sustainable, so much so, that they're even prepared to pay more for their products.
Made from Renewable Resources
Another eco-friendly advantage of paper tape is that it is often made from renewable resources (e.g., recycled paper) or alternatively, sourced from sustainably managed forests. This means that the demand for new paper production is reduced and consequently, valuable, natural resources — i.e., trees and water — are conserved. The production of paper tape made from sustainably managed forests has a minimal impact on the environment because these forests are carefully managed to ensure their long-term health and ongoing biodiversity.
Less Energy-Intensive
The manufacturing process of paper tape is generally less energy-intensive than that of plastic tape. Producing paper tape requires lower temperatures and fewer chemical additives, resulting in a smaller carbon footprint and fewer greenhouse gas emissions.
A Tangible Example of Sustainability
Believe it or not, paper tape is not just good at securing packages and parcels, it's an effective tool in promoting environmental awareness and education for a growing number of consumers who want to be educated and informed about all forms of packaging.
Paper tape's biodegradability and recyclability serve as tangible examples of a sustainable practice and it encourages individuals and rival businesses to consider and adopt more eco-friendly habits themselves. By using paper tape, a business can inspire others to make environmentally conscious choices and this will resonate with customers who have already gone green.
Is Custom Paper Tape up to the job?
Talk of sustainability is all very well, but does paper tape do the job? You might be surprised to know that when it comes to packaging solutions, custom paper tape more than rises to the challenge. Yes, it's paper, but that doesn't mean it can't rival any vinyl tape.
Ultra adhesive
One of the key benefits is its high level of adhesive strength. Custom paper tape is designed to securely seal packages, ensuring that your products reach their destination intact, which is — after all — its primary purpose. This reliability helps ensure damage during transit is prevented and minimises the risk of returns, replacements and dissatisfied customers.
Ease of Use
Custom paper tape's user-friendly nature means a real practical advantage in terms of logistics and shipping. Able to be applied and removed without any hassle, it enables the packaging process to be straightforward and streamlined, meaning businesses can focus on other aspects of order fulfilment.
But just because it's easy to use, doesn't mean that its adhesive properties don't provide a secure seal (see above) and this obvious fact will instil confidence in your customers. And don't worry, unboxing is still effortless. Paper tape might hold firm and fast, but when a package is ready to be opened, there's no need for additional tools and equipment. Unlike vinyl tape, its tearable nature is a plus point when it comes to accessibility.
Secure
Custom paper tape provides an added layer of security for your packages. By incorporating tamper-evident features, such as a unique pattern (see below) or a security seal, you can ensure that your packages are tamperproof throughout the shipping process. This added security not only gives you peace of mind but also reassures customers that their orders are in safe hands and provides peace for all concerned.
Customise Your Packaging with Paper Tape
One of the best things about paper tape is its versatility; it offers endless possibilities for customisation.
Colours, Prints, Patterns
Modern printing techniques enable a business to choose from various colours, prints and patterns to create a tape that reflects their brand's identity. No design option is off limits, whether minimalist or a more vibrant and eye-catching pattern. Printing on custom paper tape gives a company the opportunity to tailor their packaging in order to create an impactful first impression.
That Extra Something
However perfect for the job a plain cardboard box might be, customised paper tape takes it to another level. With custom tape, any business is able to create a unique packaging experience, one that aligns with their brand identity, demonstrates thoughtful aesthetics and leaves a lasting impression on their customers. All without a huge outlay and the consequent financial risks having to be taken up front.
Provide Vital Information and Added Security
In addition to graphics and colours, tape can also incorporate important information. This can be anything from contact details to social media handles or website URLs. Not only does this serve as a subtle marketing tool, but as we've already mentioned, it provides a convenient, obvious way for customers to connect with a brand.
Additionally, using a printed tape is an easy way to ensure that parcels are left alone; when tape has been printed, it's far harder to disguise if it has been cut, ripped or removed. Don't forget, tape can even be designed to incorporate security seals.
The Benefits of Custom Paper Tape for Your Business
We've talked about the environmental benefits of custom paper tape and we've established that it's up to the job. We've gone through the ways in which tape can be customised. Now we move on to the range of benefits custom paper tape will bring to any business.
Versatile Marketing Tool
In today's competitive market, establishing a strong brand identity is crucial for businesses of all sizes. Custom paper tape offers a simple yet effective way to showcase your brand's personality and values. Imagine a scenario where a customer receives a package with your custom paper tape. They may be intrigued by the unique design and decide to explore your brand even further. They might visit your website or social media platforms, increase your engagement and potentially make that all-important second or third purchase.
Means of Communication
Custom paper tape can be used to promote special offers, discounts or upcoming product launches. By printing promotional messages or QR codes on the tape directly, you can incentivise customers to engage with your brand even further. This targeted marketing approach can drive sales and create a sense of exclusivity among your customer base.
Custom paper tape acts as a gateway to a brand, creating opportunities for brand loyalty and customer acquisition.
Travelling Billboard
Whenever your packages are shipped or delivered, they have the capability to act as mobile advertisements. Seeing branded tape on packages generates curiosity and interest and again, that can potentially lead to new customers. It's a passive marketing strategy but one that can help a business expand its reach — all relatively inexpensively and easily.
Differentiates From the Competition
Whether your approach is minimalist with basic geometric shapes or a bold and colourful pattern, the design on your tape acts as a visual representation of your brand. It has the potential to create a memorable impression on customers and helps differentiate your products from those of your competitors.
By incorporating your company's logo and design elements into the packaging by means of custom paper tape, you're giving out a message of quality and attention to detail as well as a commitment to sustainability. Consequently, overall customer experience can't fail to be enhanced and thus, the perceived value of your products increased.
Cost-effective
The benefits of custom paper tape go beyond aesthetics; it's a cost-effective solution for multiple packaging needs and requirements. Compared to other branding options (custom boxes or printed packaging), custom paper tape is a budget-friendly alternative and often more affordable. It allows you to customise your packages without significant investments, making it an ideal choice for small businesses with limited budgets or those looking to minimise expenses without sacrificing appeal. By choosing custom paper tape, you can achieve a professional and branded packaging look without breaking the bank.
Conclusion
After considering all the considerable evidence, we're convinced that custom paper tape offers a multitude of benefits for businesses seeking both environmentally friendly and customisable packaging solutions. Its biodegradable nature, adhesive strength, brand visibility, ease of use and cost-effectiveness make it an excellent choice in the world of e-commerce packaging. Customising envelopes, boxes and mailers with custom paper tape, means that a business can create a professional and cohesive brand image, increase brand recognition and attract new customers. So why wait? Contact us here at The Packaging Club and make the switch to paper tape today.
