10 Reasons why you need Custom Printed Packing Tape
- , by EJ Sinclair
- 4 min reading time
In the fast-paced world of e-commerce, you want to stand out from the competition. Customising your packages with a unique tape design is a convenient and easy way to capture consumer attention and loyalty.
Below we explore a range of benefits of using custom printed packing tape to seal your cardboard boxes:
1. Enhance Brand Identity and Recognition:
Custom printed packaging helps your businesses to establish a strong brand identity. Using your business logos, slogans, and distinctive design elements on your packaging tape, you can create a visually appealing packaging experience that resonates with your target audience. Incorporating branding across all your packaging materials builds recognition, boosts brand recall, and fosters customer loyalty.
2. Stand Out in a Crowded Marketplace:
In today's competitive landscape, you want to set your business apart from other online options. Custom printed packing tape provides an excellent opportunity to differentiate your products. Thoughtfully packaged boxes can become a unique selling point, attracting customers and piquing their curiosity. By leveraging eye-catching colors, innovative graphics, or personalized messages, your businesses can carry your online presence to your customer's doorsteps, making your business stand out among other packages.
3. Strengthen Customer Engagement:
Custom printed packing tape is a useful tool for engaging with your customers. By aligning your packing tape design with your brand's values and story, your businesses can forge stronger connections with your audience. You can include fun interactive elements like social media handles or personalised messages to foster a greater sense of community and enrich customer loyalty.
4. Amplify Your Product Visibility:
Well-designed custom packaging helps your products stand out too. The packaging becomes a visual ambassador for your product, enticing potential buyers to take a closer look. Strategic color schemes, attractive visuals, and catchy slogans taped across your packages can help your business maximize your products' visibility.
5. Display Instructional Information:
You can also include your product details or important shipping instructions on custom printed tape. Quick access to vital information is always appreciated, and it reduces the need for additional documents and confusing stickers. Your products might be delicate and need a clear 'Handle With Care' message.
6. Improve Traceability and Product Identification:
By including unique serial numbers or identifying information on your packaging tape, you can improve the tracking of individual products. This also improves customer service by enabling items to be quickly identified and any potential issues resolved swiftly.
7. Add a Touch of Professionalism:
Your own printed packing tape adds a touch of professionalism to your overall brand image when your items are shipped. Impeccable packaging with well-designed logos, sophisticated typography, and elegant finishes showcases a commitment to quality and attention to detail. It conveys to customers that the brand takes pride in its products and delivers an exceptional experience from the moment the package arrives.
8. Ensure Your Product Arrives Securely:
Security is always important, particularly when sending valuable or sensitive items. Custom printed tape provides a level of assurance to customers that their purchases have not been opened or tampered with during transit. This helps to build trust and confidence in your brand. An added layer of security also minimises the costs of damaged or lost products for your business.
9. Reduce Packaging Stock and Cost:
If you have your own branded packing tape on hand, you don't need to worry about having large stocks of custom printed cardboard boxes of various sizes, as the one tape will seal any box. Custom printed packing tape is a cost-effective branding option for all your items.
10. Sustainable and Eco-Friendly Solution:
With growing environmental consciousness, businesses are increasingly seeking sustainable alternatives. Our custom printed packing tape options include Kraft paper tape that is eco-friendly. Additionally, your business can convey your commitment to sustainability through printed messages on the packaging, reinforcing your environmental values.
To Sum Up: The Benefits of Custom Printed Packing Tape
Custom printed packing tape enhances your cardboard box packaging, helping your business to make a lasting impact in a competitive market.
By embracing customisation, you can make your business stand out, build an impressive professional brand presence, and forge stronger customer connections. Along with the additional benefits of integrated traceability and security, bespoke packing tape means that your cardboard boxes are more than just containers - they become a powerful marketing tool.
When you want quality packing tape and cardboard boxes, here at the Packaging Club, we have all your packaging needs covered - speak to us today about our range of bespoke packaging and custom design tape.
