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Book Wraps: Packaging Terminology Explained

No Comments    |        |    Reading time 6 minutes
2 book wrap mailers on top of one another, made out of strong corrugated cardboard with a white recyclable peel and seal strip along the top edge, and plastic-free herringbone perforation for frustration free opening. There is a book placed on top of the book wraps that is about the wild birds of britain and europe, and features an illustration of a kestral on the front cover, a bull finch and what appears to be a blue jay.

In the dynamic world of e-commerce, packaging plays a pivotal role in ensuring the safe delivery of products. One such packaging solution that has gained significant popularity is the 'Book Wrap'. This article aims to demystify the term 'Book Wrap' and look into its various aspects, providing a comprehensive understanding of its role in e-commerce packaging.

Book Wraps, also known as postal wraps or mailer wraps, are a versatile and robust packaging solution designed to protect a wide range of products during transit. They are particularly favoured for their adjustable depth feature, making them an ideal choice for shipping items of varying sizes. Let's embark on a detailed exploration of Book Wraps and their relevance in e-commerce packaging.

Understanding Book Wraps

Book Wraps are a type of protective packaging that wraps around the product, providing a snug fit and robust protection. They are named 'Book Wraps' due to their initial use for shipping books, but their application has expanded to include a wide variety of products, from electronics to cosmetics and more.

Constructed from sturdy corrugated cardboard, Book Wraps offer excellent resistance against impacts, ensuring the product remains undamaged during transit. The adjustable depth feature allows the wrap to accommodate products of different thicknesses, providing a customised fit for each item.

Components of a Book Wrap

A typical Book Wrap consists of several components, each contributing to its overall functionality. The main body of the wrap is made from corrugated cardboard, providing the necessary rigidity and strength. The interior often features a layer of protective padding, such as bubble wrap or foam, to cushion the product against shocks and vibrations.

The wrap also includes an adhesive strip for secure closure, and a tear strip for easy opening. These features enhance the user experience, making the packaging easy to use and convenient for both the sender and the recipient.

Types of Book Wraps

While the basic structure of a Book Wrap remains the same, there are several variations available, catering to different needs. Some wraps come with built-in protective padding, while others provide the option to add your own. Some are designed for single-use, while others are reusable, featuring resealable closures.

Book Wraps also come in a range of sizes, from small wraps suitable for compact items like jewellery, to large wraps capable of accommodating bigger products such as electronics. The choice of a Book Wrap depends on the nature of the product, the level of protection required, and the preferences of the sender and the recipient.

Benefits of Using Book Wraps

Book Wraps offer several benefits, making them a popular choice for e-commerce packaging. Their robust construction provides superior protection, safeguarding the product from potential damage during transit. This can significantly reduce the instances of product returns, saving businesses time and money.

The adjustable depth feature of Book Wraps allows businesses to stock a limited range of sizes, reducing inventory costs. Furthermore, the easy-to-use design enhances the unboxing experience for the customer, contributing to positive brand perception.

Environmental Impact of Book Wraps

Close up image of a large peel and seal corrugated postal wrap being opened.

With increasing awareness about environmental sustainability, the impact of packaging materials on the environment is a significant consideration. Book Wraps, being predominantly made from corrugated cardboard, are largely recyclable. Many Book Wraps are also made from recycled materials, further reducing their environmental footprint.

However, it's important to note that not all components of a Book Wrap may be recyclable. For instance, the adhesive strip and any plastic padding used may need to be disposed of separately. Businesses should consider these factors when choosing their packaging solutions, and customers should be informed about the correct disposal methods.

Cost-effectiveness of Book Wraps

Book Wraps are a cost-effective packaging solution, especially for businesses that ship a wide variety of products. Their adjustable depth feature eliminates the need for multiple packaging sizes, reducing inventory costs. Additionally, their robust construction reduces the risk of product damage, minimising the costs associated with returns and replacements.

While the initial cost of Book Wraps may be higher than other packaging options, the long-term savings they offer make them a worthwhile investment. Businesses should consider their specific needs and calculate the potential savings before making a decision.

Choosing the Right Book Wrap

With a variety of Book Wraps available, choosing the right one can be a daunting task. The choice should be guided by several factors, including the size and fragility of the product, the brand's sustainability goals, and the budget.

The size of the Book Wrap should at least match or be slightly larger than the size of the product, as it's variable size wrap around design will ensure a snug fit. A wrap that's too big could allow the product to move around during transit, increasing the risk of damage, while a wrap that's too small may not provide adequate protection.

The level of padding required will depend on the fragility of the product. More delicate items will require additional cushioning to protect them from shocks and vibrations.

Brand Image and Customer Expectations

Custom Postal Packaging for Subscription Coffee Businesses

The choice of packaging can significantly impact a brand's image and customer perceptions. A well-designed, easy-to-open Book Wrap can enhance the unboxing experience, leaving a positive impression on the customer. On the other hand, a poorly chosen wrap can lead to product damage and customer dissatisfaction, harming the brand's reputation.

Furthermore, with increasing consumer awareness about environmental issues, choosing a sustainable packaging solution can boost a brand's image. Many customers prefer businesses that demonstrate a commitment to sustainability, and a recyclable Book Wrap can help convey this commitment.

Cost Considerations

While the quality and functionality of a Book Wrap are crucial, cost is also a significant factor. Businesses should consider both the initial cost of the wrap and the potential long-term savings. A more expensive wrap may offer better protection, reducing the risk of product damage and the associated costs. On the other hand, a cheaper wrap may be sufficient for less fragile items.

Businesses should also consider the cost of storing and handling the wraps. Larger wraps will require more storage space, and heavier wraps may increase shipping costs. These factors should be taken into account when calculating the total cost of the packaging solution.


Book Wraps are a versatile and effective packaging solution, offering robust protection for a wide range of products. Their adjustable depth feature, ease of use, and environmental credentials make them a popular choice for e-commerce businesses.

Choosing the right Book Wrap requires careful consideration of several factors, including the size and fragility of the product, the brand's image and sustainability goals, and the cost. With a thorough understanding of these aspects, businesses can make an informed decision and choose the Book Wrap that best meets their needs.

Ready to take your e-commerce packaging to the next level? The Packaging Club is here to help you create bespoke unboxing experiences that not only protect your products but also resonate with your brand's unique identity. With our expertise in custom printed packaging and our partnership with the UK's leading packaging manufacturers, we offer high-quality solutions tailored to your exact specifications. Whether you need vibrant flexographic printing, premium lithographic finishes, or flexible digital printing for short runs, we have the technology to bring your vision to life. Plus, our high-speed gluing and special finishing options ensure that your packaging stands out while being cost-effective.

Committed to sustainability, we use materials from certified sustainable sources and plant-based inks to help you achieve your CSR goals. Elevate your brand with packaging that's not just functional but also a true reflection of your business.

Learn more about bespoke packaging with The Packaging Club and discover how we can save you money while delivering an exceptional unboxing experience.

This article was written by...

Nathan Calvert

Nathan is Head of Digital at The Packaging Club. He has worked in the packaging sector for over 15 years across food, consumer electronics, FMCG ecommerce and more, both directly in-house or as a freelance consultant.

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