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What's the best Packaging for Subscription Coffee Businesses?

1 Comment    |    , ,     |    Reading time 6 minutes
Custom Postal Packaging for Subscription Coffee Businesses

Subscription boxes remain big business both here in the U.K. and further afield, but like any retail phenomenon some have displayed impressive staying power, whilst others have faded from memory almost as quickly as they arrived on the scene.

Not so when it comes to coffee. This type of subscription package has become hugely popular and the good news for those of us that consider the beverage equal only to wine in terms of provenance and variety, it looks like receiving coffee directly through our letterboxes in all its glorious forms – beans, grounds or pods - is here to stay.

Coffee Subscriptions, from emerging niche to big business

Some years ago now, coffee subscription companies spotted a niche in the market; they realised that supermarkets mostly offered cheap, commercial grade coffee. Growing numbers of consumers however, addicted to their daily caffeine intake thanks in part to high street coffee shop chains, were eager to enjoy new, ethically sourced blends. But these customers wanted the convenience of drinking high-end, quality speciality coffee at home without the need for a barista or a slow moving queue.

Take a cursory look at the websites of today’s established subscription box coffee companies and it’s plain to see that they’re all motivated by one major factor: an intense passion for really good coffee. But there’s more to it than that. These companies care about sourcing and roasting unusual coffees and they’re also committed to ensuring that the livelihoods of those communities growing and producing the beans are an acknowledged and well-rewarded part of the process.

Yes, they take the hard work out of finding fantastic coffee for us, the customers, but they’re also dedicated to fostering direct links with farmers, producers and import partners, aiming for complete supply transparency. In a retail age where consumers are increasingly concerned about sustainability and fair trade, this stance bodes well for everyone involved.

Whether you go for a small independent micro-roaster or a larger company that has well-established partnerships, there will be a coffee that is tailored to your requirements and specific to your taste. There will probably also be a whole range of speciality coffees that you never even knew existed and that your taste buds will thank you for trying. And almost as important as the coffee is the subscription package itself. Whether you’re sent a box once a week or once a month or whether you want the flexibility to be able to pause and then re-start your subscription, you’ll find a company more than happy to oblige. And along with your cup of Joe, you’ll get the added benefit of special offers, an understanding of different roasting styles and techniques and an insight into a drink that is second only to petroleum in terms of how widely it is traded across the globe.

Packaging for Subscription Coffee

The thought of the simple coffee bean and how it has travelled so far and wide to brighten our mornings and perk up our afternoons brings us nicely to the intersection of coffee and packaging. When your coffee is winging its way to your customers, it’s vital that it’s in the best packaging possible. And here at the Packaging Club, we know that we can provide boxes and packaging materials that will match not only the quality of the beans, but also the integrity of the product and the companies that supply it.

When you’re paying that much expert attention to sourcing, roasting and supplying, you need an equally dedicated expert in ecommerce packaging to help ensure that your product reaches your customers efficiently and safely, providing the type of unboxing experience that reflects the quality of the product within.

But here at The Packaging Club we’re not simply interested in bigging up our products – even though they are superb – we also want to draw your attention to our business model, because we know it takes the bigger picture into account.

Like the dedicated subscription coffee companies who think about their coffee in terms of their customers, their growers and their suppliers, what makes The Packaging Club unique is the way in which it understands not just its products but also the importance of consistency of supply. After all, what’s the use of amazing packaging if you can’t get hold of it in a way which suits the ebb and flow of your business’ demands?

We fulfil our clients’ needs, especially in peak season and we do this by ensuring we nail down forecasts and work directly with multiple U.K. packaging manufacturers. We have solved the one major problem faced by Internet retailers all over the world, which is maintaining consistency of supply as the demand for sustainable packaging solutions increases. Our commitment to supplying great packaging whenever it is needed is as vital to us as the actual quality of our packaging products. Speaking of which…

Variable Height Packaging for Shipping Different Weights of Coffee

Custom Postal Wraps for Subscription Coffee Businesses

Wrap packaging – or book wrap packaging as it is often traditionally known – is not only incredible value for money, it’s also the perfect postal solution for bags of coffee beans, grounds or indeed any other type of drink, such as specialised loose-leaf teas, tea bags or cocktail mixers. We’ve focused on java in this blog post, but it’s impossible to deny that we’re a nation of devoted tea drinkers as well as coffee lovers and many of us have been even known to enjoy the odd tipple or three.

So, our book wrap mailers are suitable for any type of subscription beverage – they don’t discriminate! - and even though the wraps can be assembled in under three seconds, the manufacturing standard is extremely high: their wraparound design, for example, enables variable height to ensure that differently sized products can be snugly and safely transported. There is a single-sheet variety of book wrap also found on the market, but our unique folded edge offers considerably stronger impact resistance meaning it’s extremely unlikely that products will be damaged in transit.

Expandable Shipping Envelopes for Shipping Coffee

Book wrap packaging isn’t the only option on the table available, however. There’s also the ‘peel and seal’ cardboard envelope, which comes in several incarnations: solid board, corrugated or padded. Unfortunately, we can’t rival coffee in terms of variation, but we don’t need to; these three envelope types are each the perfect eco-friendly alternative to bubble mailers because they’re made from paper and incredibly easy to recycle.

Custom Shipping Envelopes for Subscription Coffee Businesses

Also, thanks to their built-in peel and seal and fast release paper, they’re also extremely fast to pack and dispatch. Another feature includes expandable capacity creases for additional flexibility. Then, there’s their rigid construction which makes them ideal for large letter shipments enabling your business to save money on postal costs. This rigid construction doesn’t make them difficult to open, however. Much time has been spent ensuring that customers can get inside in seconds with zero frustration.

Whether you go for book wrap packaging or ‘peel and seal’ cardboard envelopes will depend on what best fits your unique products. Although we like to think our packaging options also have their unique selling points, they do have several things in common: availability (no demand outweighing supply issues), innovative construction (efficient to pack and easy to open) and secure (won’t get damaged or tampered with). Perhaps however, one of the most important common factors is sustainability; all our packaging is 100% recyclable, it eliminates the need for void fill and is totally plastic free. In fact, we’re so committed to reducing our carbon footprint, that not only is our packaging sustainable, but we also actively work with Ecologi; for every order placed via our website, we plant one tree.

If you’re interested in how we can supply your drinks subscription business with customer-friendly, environmentally sound packaging that is innovative and also has a guaranteed supply chain, give us a call.

There might be varieties of coffee out there for a million different taste buds and subscription boxes adapted for every type of family, household and budget, but one thing we can say with absolute certainty is that our packaging is everyone’s cup of tea.

This article was written by...

Jo Hilton

I studied at the University of St. Andrews and have an MA in French and German. For a number of years, I worked for a Swiss financial institution and lived in Hamburg, London, Zürich and NYC before retraining as a primary school teacher and settling with my family in Cambridgeshire. When I'm not at school, I write content for various blogs and edit academic research articles for clients at ETH Zürich and the University of Munich. I'm also in the process of completing a Masters in Crime and Thriller writing at the University of Cambridge, so behind me you'll find a trail of fictional dead bodies and actual biscuit wrappers.

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One comment on β€œWhat's the best Packaging for Subscription Coffee Businesses?”

  1. Absolutely loved your blog post on the best packaging for subscription coffee businesses! 🌟 Your insights into the importance of packaging in the world of coffee subscriptions were incredibly enlightening.Thank you for sharing such valuable information in such a concise and engaging manner.

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